• £375

• 64 designs

• 19 designers

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Logo Design Brief

NEW 1: I HAVE NOW INCLUDED A 'Design Text style guide' PDF. Please read!
NEW 2: WALKING IMAGES (Walking 1-9) - ONE OF THESE MUST BE USED AS TEMPLATE FOR HUMAN DEPICTED ON LOGO, TOGETHER WITH COUNTER ROTATING SPIRALS AS DESCRIBED IN BRIEF [similar configuration to supplied image (but not exactly the same... be creative!) must be used on torso (neck optional)].
I need a striking logo which encapsulates my work.
Please read the attached design brief, style guide, view images and the text below CAREFULLY AND THOROUGHLY otherwise you will waste your time and mine! Many thanks :)
The project is called 'The Energy Efficient Human' but the logo will prominently communicate the 'E2' branding (E2 is short for 'energy efficient'). Another point: I would prefer the 'e' and '2' to be next to one another to make it more readable... e2 plus image is the key branding!
The logo design work needs to contain two versions of the logo, with the same image/artwork but different text (see attached brief).
Designer needs to be adept at depicting the human body.
Colours that I like: light blue, oceanic type blues,
If you choose to include the whole body as part of the design, it should be depicted either standing or walking (see 'walking poise' pdf for preferred depiction of walking postures -).
Please refer to:
1) Design brief attached for a more detailed spec and
2) The design idea jpg which shows some similarities with what I'm looking for in the artwork.
3) Design text style guide which gives more explanation of how the text should look, feel and a few examples of the kind of presentation that I like.
These three files are the most important to look at because I have quite definite ideas about what I am looking for. I have also included a summary of what I am working on - the first few pages will help you gain more of a feel for the project.
You will see from reading the summary of my work that I started out as a Tai Chi teacher (which I still am, but I have diversified!). However, I don't want any figures doing Tai Chi included because often I am not marketing what I do as Tai Chi i.e. I have remodelled and repackaged it.
If you have any questions please get in touch.
Many thanks and enjoy!
Alex

Target Market(s)

Anyone struggling with their health (physical and mental)
People who are injury prone
Dedicated and forward-thinking therapists, clinicians, scientists, musicians/performing artists, sportspeople, fitness professionals, white-collar professionals
Spiritually-minded people
Martial artists (instructors, aspiring martial artists)

Industry/Entity Type

Marketing

Logo Text

Logo v1: 'e2' as part of the main body and 'The Energy Efficient Human' aligned to it. Logo v2: 'e2' as part of the main body plus additional text to right: 'The Energy Efficient Human' (headline) then 'Redefining optimal function & performance'

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Favourites: Arimo, Century Gothic, Arial Narrow

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Minimal / well-balanced use of colour (see style guide)
  Must look equally good in grayscale: please provide colour and grayscale versions
  Image of human should be standing or walking (but doesn't have to be whole body)
  If you decide to depict a figure walking, please refer to images in 'walking poise pdf' which give an idea of the type of relaxed pose that would be necessary.
  Counter-rotating spirals similar to dalton image (but not exactly the same... be creative!) must be used on torso (neck optional).
  Logo v2 must enable main body (e2 plus image) to be cleanly cropped out

Nice to have

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Should not have

• A lot of colour
  A black background to logo overall
  A figure doing Tai Chi
  Please refer to attached documents for more details
  

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Files

Download all files - 4.2 MB