• US$680

• 68 designs

• 13 designers

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Graphic Design Brief

We plan to use a rum product from the caribbean country of Belize CA. That will need to be mentioned somewhere on the label. We want to do a more high-line product, an aged dark rum that plays on the shark theme. We want to use a sleek bottle design with a clever label. Or unique label placement. We need something that will pop off the shelf. We want you to have fun with it and see where it goes. We like the idea of sharks circling around the bottle, possibly like an etching on the glass or back printed on the label or a clear label that can feature the sharks in some capacity. (Not a must) "Chum" because it attracts sharks.

The "Chum Rum" needs a FONT that can become synonymous with the word and then the product. Chum Rum is to be the focus and Shark Bait Co is merely the parent company and requires mention.
Ex:
Shark Bait co.'s Chum Rum
produced in Belize, CA
or Chum Rum produced in Belize for
Shark Bait co.

We have a Chum Rum "mascot" or stamp that is a tribal shark drawing that we want used in the designs where ever you feel fit. We like the stamp as it is, but if you have some tweaks we may consider them.

Target Market(s)

MALE 25 TO 45

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• SHARK THEME ...

Should not have

• OLD WORLD LOOK / MAP LOOKING / TRADITIONAL/ CHEAP.
  We don't want everything that has already been done, like all the pirate themes. You can hint at any of these elements in a clever understated way. It is rum after all!

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