• A$130

• 13 designs

• 6 designers

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Brochure Design Brief

DESIGN BRIEF
1. HISTORY
The company is a new company but has very quickly gained global recognition by international bodies such as the UN and is already operating globally.
2. PROBLEM STATEMENT + MESSAGE
The system provides management of a wide range of problems in the business, and a significant number of benefits from reduced costs, to better risk management, improved compliance, recognition, differentiation strategy, reporting etc.
Branded Trust needs to communicate this message simply.
The target audience is industry leaders WHO ARE ALREADY commited to CSR/ Sustainability.
The message is that Branded Trust can help them do it better, reduce costs, improve risk management and provide them with a return on their investment in sustainability/ social resonsibility.
Website: www.btassurance.com
3. GOALS
To position Branded Trust as distinct, elite management system. It is much much more than a mere reporting system or corporate giving program. Rather, it provides management with a whole strategy and range of tools for managing the soft side of the business.
4. DESIRED TEXT
What does sustainability or social investment mean to you?
Many businesses see it as charitable giving or an annual report or an environmental program. International best practice describes it more broadly and comprehensively. It includes such things as workplace safety, anti-corruption and labour.
What do you currently receive for your social investment?
a) report
b) community recognition
c) certificate
Can you do it better and get a better return on your social investment?
The Branded Trust CSR Management System is built specifically to enhance business performance using socially responsibility principles. It not only provides reporting, recognition, certification, but provides a return on investment. It is web based system, provides complete management system and comprehensive framework to drive improvement and social responsibility throughout your business.
Branded Trust, a UN recognised business, provides a comprehensive system for embedding performance enhancing world best practices into your business.

5. COLLATERAL
We would like to see this on a double sided A4 sheet of paper (or 8 ½ x 11)


Isn’t it time you joined world leaders?
Branded Trust Assurance Systems
10 River St, South Yarra, Vic or 21 Ely Place, London, UK EC1N 6TD
Email: info@btassurance.com Email: info@btassurance.com
Phone: +61 3 8672-1464 +44 (0) 20 7092 8942

Target Market(s)

This brochure is designed for CEO's and other top level executives who are knowledgeable and interested in social responsibility and sustainability. They are middle aged, are all well educated and socially concerned.

Industry/Entity Type

Sustainability

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be 2 sided A4 (8.5 x 11).
  PLEASE SEE WEBSITE FOR ADDITIONAL INFORMATION www.btassurance.com

Should not have

• It should not over emphasise green/ environmental issues.

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