Contemporary & Sophisticated Jewelry Boutique Logo

Winner
Contest winning design

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This customer received 126 logo designs from 57 designers. They chose this logo design from blik creative as the winning design.

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Logo Design Brief

The logo should be clean and fashionable, but not cold. I do like swirls and flowers, but more abstract and not so literal. All the jewelry in the store will be a bit avant-garde, very fashion-forward and on-trend...you'd easily see actresses and other performers wearing this type of jewelry. We aren't a traditional fine jewelry store (no diamond engagement rings or watches,) but more a jewelry "boutique" where the pieces are much more artistic and unique. Take a look at Fragments, Sundance Catalog, or Ylang23 online to get a better feel for the type of jewelry we will be offering.

I love the "Elkha" embossed business card design and the laser-cut work by b-type designs. In fact, I would like to integrate unique treatments such as laser-cut or embossing on our printed material. Our colors are an orchid (pantone coated #5115c, #511c,) and a deep wine (pantone uncoated #257u, #261u.) Other dominant colors in the store are a dark brown (display cabinets,) metallic silver (chrome on furniture and lighting fixtures,) and white (walls.)

Target Market(s)

Our target market is comprised mostly of women aged 25-60 with a combined household income of $50,000 and more. They are usually white collar professionals, highly educated, and aware of the latest fashion trends. Or, they are housewives married to men who are high-income earners. Although most of the jewelry we will carry will be for these women, we will also be carrying a smaller collection of men's and children's jewelry.

Industry/Entity Type

Jewelry

Logo Text

Sala Joya


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • A design that will allow for unique treatments such as embossing or laser-cut. A silver foil stamp would also be great. The design needs to be clean and include the store's full name.
Should not have
  • Anything kitschy or cartoony would not fit our concept. Also, we do not want anything too cold or masculine.

Files
Payments
1st place
US$330
Participation payments x 3
US$20
Total
US$390

Project Deadline
14 Mar 2011 14:00:00 UTC
Language

Logo Design inspiration
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