SAM Logo Update

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This customer received 40 logo designs from 17 designers. They chose this logo design from Redd as the winning design.
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We are a vocational school and teach guys how to build high performance racing motors. The name of the school is The School of Automotive Machinists, SAM for short. In addition to being a school we have several race cars that we use to promote the school. I have attached our current logo. Our website is SAMRacing.com
Our colors our black, red, grey and white. I have no problem using different colors but I think for our purposes orange and blue would be better to incorporate than others.
Target Market(s)
Males age 16 - 40
Industry/Entity Type
School
Logo Text
School of Automotive Machinists
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- There needs to be some aspect of racing, see the checkered flag in our current logo.
"SAM" and The full name "School of Automotive Machinists"
Nice to have
- The text reading "Education at full speed"
SAMRacing.com