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Bag in Box Spanish Wine needs new a modern and classy look to the packaging
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This customer received 19 packaging designs from 7 designers. They chose this packaging design from MilM as the winning design.
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C$160
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19 designs
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7 designers
Packaging Design Brief
** New Brief:** We put out a brief but we have decided that we would like to change the look to be a more classy style rather than the playful style that we first requested. We need a packaging design for a 3 litre bag in box of Spanish wine that is being imported into North America. We are looking for a modern yet classy look to it. The idea is that the design will catch the eye of the consumer as they walk down the aisle filled with hundreds of other products. We would like to see a classy design with a bull or bulls face on the side of the box. I have attached an image of a design that we liked from a real estate development. It is not the best picture but it has a lion (somewhat faded) on each side of the deign. We thought this might work with the bull. We would like bright black and gold (or red) as a color scheme. The name of the wine is Masia J - Masia translates to house/domaine and J is the first letter name of the winemaker - Jose. Please see the original design that we were working with. It just doesn't have a wow factor to it. The design should say this is authentic red wine from Spain. It should also say that this is a modern take on Spanish wine. The original design has the bull on it.
It would be great if you could add a stamp kind of thing to the box that states - Imported from Spain. Please see the original design that we have been working with attached. Please don't use this is the design and tweak it. We are looking for a whole new design. I think it should be more on the fun side of things than serious side of things. Thank you for your consideration. We are really excited to see some ideas!
Updates
Project Deadline Extended
Reason: We liked a few of the designs from the first round but we would like to change the design to a more serious look rather than the playful look that we first requested. Thank you very much for your consideration and time.
Added Monday, November 17, 2014
Target Market(s)
Adults looking for a classy, modern box of wine in an ultra competitive space.
Industry/Entity Type
Real Estate
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- classy look to it
a bull or bull's face as the image
a stamp or medal that says: MADE IN SPAIN - OR - 100% SPANISH WINE
