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Logo design for Neis Haus small business
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This customer received 202 logo designs from 43 designers. They chose this logo design from Yoopa as the winning design.
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Logo Design Brief
We are a small online store that will be selling an eclectic range of simple, useful products for health and wellness within the home and family - some products are for kids, others are the home. Business name is "Neis Haus".
Keep it clean, simple, modern and fresh. I've attached logos of two other small businesses as inspiration - this kind of style is nice and fresh (but obviously our logo cannot copy these exactly).
I've also attached some very rough ideas we came up with today, with the concept that the Company Name would form the main component of the logo, and there would either be a small image included (eg. house, flower, butterfly, leaf etc), or we use one or more of the letters in the name to convey an image (e.g. the H is designed to represent a house). These are just ideas, hoping for some design inspiration from you all based on these initial ideas.
Please IGNORE the fonts, font spacing and colours in these mockups - they are not what we want, I just wanted to share the general concept we are thinking about. I really need designer expertise to find fonts and layout that match our type of business, and that work as a standalone logo too.
The main goal is to convey wellness and happiness for family and home, but also to give a modern, professional image as we will be dealing with other businesses for reselling.
Our tagline is "Products for a Happy Home & Family" which should be part of the logo also.
Feel free to ask any questions, I'll give feedback/answers as fast as I can to make the design process easier.
Updates
Hi all,
I've been getting a lot of feedback from friends and colleagues on the draft design - consensus is that the family silhouette looks dated and makes us look like a government department.
So I need to scrap that idea and go without our original plan to have a clean, fresh, simple and modern design. Company name as the main focus.
I've attached a new sample logo from another company to give some inspiration. Logo can be with or without a graphic.
Added Wednesday, November 19, 2014
Hi all,
I've updated the brief, and attached some very rough ideas we came up with today, with the concept that the Company Name would form the main component of the logo, and there would either be a small image included (eg. house, flower, butterfly, leaf etc), or we use one or more of the letters in the name to convey an image (e.g. the H is designed to represent a house). These are just ideas, hoping for some design inspiration from you all based on these initial ideas.
Please IGNORE the fonts and colours in these mockups - they are not what we want, I just wanted to share the general concept we are thinking about. I really need designer expertise to find fonts that match our type of business.
Thanks!
Added Thursday, November 20, 2014
Project Deadline Extended
Reason: I am extending the deadline because I received a number of new designs in the last 2 days, so its going to take some time to review and get feedback from friends on what works best.
We really like the direction the designs are going in though.
Added Sunday, November 23, 2014
Target Market(s)
Families, especially those with young children. Or families who are health and environmentally conscious.
Industry/Entity Type
Small Business
Logo Text
Neis Haus Products for a Happy Home & Family
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
