• US$240

• 23 designs

• 9 designers

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Packaging Design Brief

Design a brand logo for Whyte Bros, and create a package design (face panel only) for a bag of Premium Rooster Potatoes.

Attached is a quick concept to give you a rough idea. However, we would like it be more unique and not so common as the idea shown. It needs to be PREMIUM as these are slightly higher priced potatoes. And the packaging needs to look different than the typical potato bags. The brand story is the Whyte brothers have been farming potatoes in Ireland for four generations. They are now creating their own brand and will market the best potatoes available in Ireland (shape, no blemishes, color, taste, size, etc.). The type of potato is Rooster.

There will be a window in the front panel to show the product behind netting. Use the other image (McFarm Potatoes) as a guide to the bag shape (face panel only) and location of the window.

The bag can be any color, and you can design with any photos/images/etc. that are royalty free. The tear strip across the top can be any color, too.

Target Market(s)

Moms with families

Industry/Entity Type

Farming

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Whyte Bros logo
• Premium Rooster Potatoes (copy)
• Window to show product (potatoes)
• Bag Net Weight: 10 kg
• Dimensions: 22 inches high and 10.5 wide

Nice to have

• Brand name/logo must be readable and large on the bag
• Bag should stand out and be unique
• Be premium looking, including colors
• OK to explore a vintage tractor, image of a rooster, family farm, as a couple of ideas.
• Open to all ideas; do not be limited to the above ideas

Should not have

• Should not look like a generic bag of potatoes

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Files

Download all files - 0.7 MB