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The Delilah & Serena Fruit Co.

Winner
Contest winning design
View Design

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This customer received 184 packaging designs from 28 designers. They chose this packaging design from GSD1017 as the winning design.

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  • Closed - Design Selected
  • Guaranteed
  • Budget US$700
  • Number of designs 184 designs
  • Number of designers 28 designers
Packaging Design Brief

We produce a very high quality freeze dried fruit, all organic, no preservative, no additives, nothing but the fruit. To get more use out of a facility we have in Charlotte, we decided to pursue some high end online retailers with a high end freeze dried organic fruit. We are looking for a very high end, upper east side, trendy, hip, logo and package design for this. There are 4 SKU's - Freeze Dried Strawberries, Freeze Dried Blueberries, Freeze Dried Cherries, and a blend of of all 3 as the 4th SKU. 2 labels each that are 6" x 6" - The front, again needs to be fun and trendy big bold etc. Nothing frilly and Little House on the prairie. The back needs to contain the nutritional statements for each and some copy describing the product and the company.

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Updates

Switched to Guaranteed. 
Added Saturday, January 26, 2013

Increased budget!
Added Saturday, January 26, 2013

This would be one of only a few competitors in this segment


http://www.fruitzio.com

There look is ok but it tries too hard - it's a bad name.  They are offering .88 oz bags but ours will be 1 ounce with no sugar added and ours will be organic.  

Added Saturday, January 26, 2013

We are looking to steal a page from the wine industry.  The coolest looking label on the shelf wins over the uneducated wine buyer.  The designs are all fine, but they need to be sleeker, sexier, funner, etc.  Someone should look at the label and say....wow that is FUN AND SEXY!  I have to buy some!  GILT.COM screams that.  Don't worry so much about pictures of the fruit as the bag is going to be clear.  Sell the brand not the fruit.  OK?
Added Monday, January 28, 2013

Project Deadline Extended
Reason: Why not?
Added Monday, January 28, 2013

Project Deadline Extended
Reason: Final Selection by Monday 5pm EST.
Added Friday, February 08, 2013

For all designs that have not been eliminated:


If you have not been eliminated that means you are in the running.  All final designs must be completed in the next 24 hours to be considered.  A final design means that I need the front and back label for each bag on one file submitted as large as possible in ONE FILE so we can create a final voting pole.  Please do not upload 8 files. Again, I need one file with all 4 labels, front and back.  Each back label should contain space for UPC, bar code, nutritional, and copy.  Make the back as final as the front, as they are equally important.  At noon EST on February 12, 2013 we will send out a final voting poll to about 25 people in our company and at noon on February 13, 2013 we will select a winner based on the poll results and my vote.  

Thanks again for all the great great work!  
Jeff 


Added Monday, February 11, 2013

Project Deadline Extended
Reason: Final selections. All four designs front and back on one file uploaded by noon tomorrow ( 12:01 PM EST New York)
Added Monday, February 11, 2013

Target Market(s)

People that would shop at sites like www.gilt.com

Industry/Entity Type

It Company

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
  • The brand is named after our two daughters - One is very girly and the other is very "sassy" It would be fun to have the logo capture their personalities a little. I have uploaded a picture. Delilah on the left, Serena on the right.
    Also, another of our brands, Dick Stevens, packaging is attached here. Some consistency in look and feel may be good.
Should not have
  • Nothing frilly or dainty, or delicate. Colorful fun and bold but trendy.
Payments
1st place
US$620
Participation payments x 4
US$20
Total
US$700
Project Deadline
11 Feb 2013 20:44:39 UTC
Language
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