Digital Pulse Check

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This customer received 40 logo designs from 15 designers. They chose this logo design from NiteOwl Designs as the winning design.

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Logo Design Brief

The “Digital Pulse Check” blog will provide medical marketing executives with interactive marketing guidance for medical websites.  The blog will research, audit and analyze medical websites and provide candid feedback on design and usability.

The logo design should reflect the following elements:
  1. The Digital Concept - our world, today more than ever, relies more and more upon digital (web/interactive)
  2. "Pulse Check" metaphor - this blog will be analyzing medical websites from across the industry, "checking" their pulse as if they were getting a checkup at the doctor''s office.
  3. Medical - our client base is solely medical so the logo should be targeted toward that concept in a subtle way - not overtly.
We are seeking vision and creativity to build a brand identity for this project.  We need a visual way to bring these concepts together and unite them into a cohesive identity people will identify with and remember.

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Updates

I am not looking for simple clipart and type treatment.  I''m looking for creativity and ingenuity to unite very complex concepts in a beautiful way. 

The design quality submitted thus far has been somewhat amateur.  It is more typesetting and image placement than it is design work. 

Please take a look at some of these concepts I found on Google images that I feel are good quality designs.

http://www.locklanerugbyandsports.ik.com/img/PULSE_LOGO_MED.JPG
http://www.familypulsemagazine.com/FAM-PULSE-logo_vfin.jpg
http://www.gobstopperdesigns.co.uk/images/logo-pulse.gif
http://www.corporatelogo.com.au/images/logos/pulse.gif
http://www.alittlemadness.com/wp-content/themes/pagan/images/pulse-pagan_reverse-blog.jpg

I love the EKG going through the globe on this design:

http://www.designbay.com/image.aspx?type=max600px&imageLocation=107_6612_859_image.jpg

But can you give the globe more life?  See these examples:


Also the font is relatively stale.  I would like something more illustrated and designed, perhaps maybe even making the pulse - pulse.  (not too overtly though, subtly and cleanly designed)

Target Market(s)

Our targets are marketing executives who work at medical service companies such as hospitals, laboratories and medical device manufacturers.

Industry/Entity Type

Digital

Logo Text

Digital Pulse Check


Requirements
Must have
  • These three words must be included: Digital Pulse Check
Should not have

Payments
1st place
US$100
Total
US$100

Project Deadline
02 Apr 2009 14:00:00 UTC
Language