Logo Design for flightfishing.com Cheap Flight Alerts

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This customer received 97 logo designs from 40 designers. They chose this logo design from SM Makes Stuff as the winning design.
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Logo Design Brief
"We catch the best deals of the year and the year and throw the rest back"
Added: 1/30 @ 12:30 Some awesome entries so far... some additional notes....
-I have a preference for more script-like fonts.
Looking for creative branding for new flight deal website - flightfishing.com
Please create two variants - one vertically-oriented and one horizontal.
Creative Requirements:
-Logo must be an original creation.
-Logo should contain no more than two fonts.
-Logo must incorporate aviation and fishing imagery around the concept of "catching" a good deal. For example, a fisherman catching a plane.
Technical Requirements:
-Layers of file should be logically named in English
-Branding colors are TBD feel free to be creative but logo must reproduce well in black and white.
-Primary use is web but must scale down to 1"x1" in print and remain legible.
Updates
Project Deadline Extended
Reason: Why not...
Added Tuesday, February 05, 2013
Target Market(s)
Target market for the site is:
-USA
-college-educated
-20-40yo professsionals earning 30-60k
-College students
Web-savvy
Industry/Entity Type
Aviation
Logo Text
flightfishing
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be reproducible in black and white at 1 inch by 1 inch.
Domain has typekit subscription.
Nice to have
- Preference for script-style fonts but can be convinced otherwise with right design.
Bright colors.