• US$245

• 29 designs

• 7 designers

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Flyer Design Brief

Print Materials Request:
KIPP DC Connect Academy and KIPP DC Northeast Academy are two public charter schools that share a building in Northeast Washington, D.C., USA. Our schools are college preparatory programs serving traditionally low-income communities where an achievement gap exists between low income and higher income people.

We are looking for a collection of print materials to advertise applications for the 2015-2016 school year. In the 2015-2016 school year, we have open seats in Pre-K3- the preschool program (Connect Academy) and in our 5th grade - the middle school program (Northeast Academy). To start our print collection, we are seeking a design for a print flyer (8.5x11) to set the theme for our collection. Ultimately, we are seeking a flyer, a post–card, a door hanger, a poster (11” H x 28” W) and a wide poster (21” H x 72” W). Preference will be give to designers who can provide samples for each.

Primary Objectives:
Recruit new families to complete an application for the 2014-2015 school year on our website or in person at the school.
Secondary Objectives
Advertise the existence of our new schools.
Communicate openings in PK3 and 5th grade.
Communicate our college preparatory curriculum.

Major Theme Requests:
Simple, catchy, colorful.
The best design will have an info-graphic appeal
Clean
Informative
Inspiring

Print Components (for flyer): Designer should take liberties in which information is essential, I cannot imagine a flyer without at least this much information though.
Simplicity.
Telephone Number: 202-398-5477
websites: www.kippdc.org, www.myschooldc.org
School Names: Connect Academy: PreK3 (202-396-5477), Northeast Academy: 5th Grade (202-398-5477)
Charter Logo: KIPP DC (See attached)
Use of a color palette that is limited to, but not all are required: black, white, navy blue, columbia blue, and red (accent). (we are not restricted on our color choices)
Use of approved fonts: found at http://www.kipp.org/brand/design
Open House Dates: 2/3 @ 5:30 pm and 2/24 @ 5:30.

Attachments:
KIPP DC logo file
Old flyer for Northeast Academy, for reference.
Old post card flyer (we do not like these designs!)

Relevant Background Information (for the designer to read):
Visit www.kippdc.org for more information on these two schools.
Students attending public charter schools in DC must be recruited. We recruit most of our students by word of mouth, via our current families.
Our schools are only one year old.
We advertise on public transportation.
We advertise in local businesses.
We advertise in local community centers.
The print will be used in mass mailings.
The print will be sent home with all of our families.

These are great options that I like: (These are good, just not GREAT. We are looking for GREAT!)
http://media.creativebloq.futurecdn.net/sites/creativebloq.com/files/images/2013/04/room.jpg
http://media.creativebloq.futurecdn.net/sites/creativebloq.com/files/images/2014/02/camerainfo.jpg
http://www.srbcommunications.com/images/advertisement/dcCharterAd_1.jpg
http://assets.dnainfo.com/generated/sfb111/story_xlimage_2011_01_R1857_Charter_School_Gets_Thumbs_Down_From_UWS_Community.jpg/larger.jpg
http://garyrubinstein.teachforus.org/files/2014/03/photo16.jpg
http://www.adsere.com/blog/wp-content/uploads/2012/04/Whatever-you-are-looking-for.jpg
http://cdn.pencilscoop.netdna-cdn.com/wp-content/uploads/2013/12/moms-demand-action-for-gun-sense-in-america-dodgeball-1024x675.jpg
http://cdn.pencilscoop.netdna-cdn.com/wp-content/uploads/2013/12/omo_football-1024x724.jpg

Target Market(s)

Families with children in their household.

Industry/Entity Type

Preschool

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Described in brief.

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Files

Download all files - 2.0 MB