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Tech start-up - Logo/Icon Design. Travel/Local Info
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This customer received 37 logo designs from 13 designers. They chose this logo design from True Paint Designs as the winning design.
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US$400
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37 designs
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13 designers
Logo Design Brief
We need a logo design (redesign) for a new web & mobile app company based in California called Main Pursuit. We aggregate experts building out a vetted community of travel/local experts to provide the best travel advice available both on the web and downloadable to your mobile devices. An expert will build out suggested itineraries (list of things to do) which we call 'pursuits'. Think music playlists on your ipod, but with travel/local information that you download to your phone to take along during your trip for easy access on the go. Our 'icon' is an octopus and we would like to keep an octopus. (think clean modern representation versus photographic/realistic image)
www.mainpursuit.com (current alpha site - sign up for invite page)
Updates
Project Deadline Extended
Reason: Out for emergency and was not able to provide feedback... Extending deadline for more submissions and provide feedback to existing designs.
Added Saturday, February 16, 2013
Project Deadline Extended
Reason: still haven't found the 'it' design. i will be updating comments on monday for those that are getting close. thanks.
Added Sunday, February 24, 2013
Target Market(s)
Male and Female 21 - 54
Industry/Entity Type
Building
Logo Text
Main Pursuit (currently presented as mainPursuit)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Some integration of an octopus
Suggestions: Black and White - could incorporate shades of gray.
Could consider a touch of color.
The design should be:
Convey luxury brand
Iconic
Clean
Weight the font heavier - no slim lines
Current circle around octopus not necesary
Consider a tie together for the font and octopus icon
Octopus at some point needs to be able to stand on it's own - as it will be used as a 'button' (icon) - (this - the small f for facebook, the bird for twitter, the p for pinterest, etc)
Color is ok, but need to offer a black and/or gray version.
Nice to have
- currently the logo is two stand along entities, the octopus and the text part of the logo are not connected in any way. while this is not necessary, we are looking for opinions of if they should or should not be.
Should not have
- no colorful cartoon renditions (we started out that way and it is not the image we are trying to portray)
