Product Packaging Design for Luxury Make Up Brush Set-Minimal, Elegant, Chic

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This customer received 34 packaging designs from 10 designers. They chose this packaging design from Giovanni as the winning design.

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Packaging Design Brief

I need the packaging designed for new company, DÜO, based in the United Kingdom. I have not developed the entire brand campaign yet, but I have a logo as attached. We are trying to emulate the 'feel' of MAC, Sephora, or Zoeva (https://www.zoeva-shop.de/) type of luxe style.
This is for a new brand of luxury and chic makeup brushes (and cosmetics organisers) called DÜO. These are intelligently designed professional make up brushes that are designed to reflect a timeless elegance that incorporates chic trends in colours and materials. The cosmetic organizers and makeup brushes are European Chic; always stylish and intelligently designed. DÜO in when form meets function in luxury cosmetics. What I am looking for now is packaging is for a 12-piece luxe makeup brush set. I have attached pictures of the set and a 'mood board' document with some images and fonts as well as the packaging diecut. Looking forward to discussing the details with the right designer. Thanks, Erin x

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Updates

I have found a stock photo that has a very editorial feel and incorporates the neutral tones I like. I would like to see her on the front of the box. I have attached the image. Hope that fits into what you were planning. Thanks,Erin Added Friday, December 12, 2014

Target Market(s)

women, teenagers, make up artists and aficionados, those buying a gift for target market.

Industry/Entity Type

It Company


Font styles to use
Serif
Sans Serif
Script

Colors

Colors selected by the customer to be used in the logo design:

000000
ffffff
757575
ceeae6
fff5ee
fee3d4
1b1b1b
e24096

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • I have attached another document titled 'make up brush descriptions' that has the details for the sales copy that needs to be on the packaging. Pictures of the set or at least a few brushes.
Nice to have
  • I am not dead set on the colours I chose but I think less is more, classic black-white-neutral tones with perhaps a colour pop (like the dark pink/red I added). The brushes have rose-gold ferrules which should be shown in a pic(s) somewhere.
Should not have
  • It should not look like the Cara Professional box, I just uploaded it for some of the sales copy but have removed the photo as I wanted something original according to my brief. Also uploading a marketing image that is a great use of colours. That stock photo can be used in addition to the other if you see fit as well.
  • Thanks, Erin

Files
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