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Itility "IT Peace of Mind"
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This customer received 248 logo designs from 24 designers. They chose this logo design from Ramaling Belkote as the winning design.
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US$440
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248 designs
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24 designers
Logo Design Brief
I'm committed to paying for great designs.
New company- provides managed computer services, need to communicate "IT peace of mind"
Key business ideas-
We make computer systems hassle free for business owners (target market is company with 50-200 employees). Pay a monthly fixed fee and have business systems that just work.
Tag Line "The power of technology without the headaches"- Do not use tagline as part of logo. Cheers. (Tag line is just to understand our core message)
Free Reign:
- don't have a lot of great ideas so you guys have free reign
To Understand Business:
www.itility.ca to check out splash page and get additional information about the business. I had to put something up. Don't use design elements from the website.
Long Term:
The long term goal of the company is IT cloud services,apps etc.., but that's not the focus of the business right now.
Updates
I will give each design submission individual feedback. I will communicate with you and not leave you in the dark so you can continue to improve your craft.
Added Thursday, March 07, 2013
I've committed to paying to designers for their designs, I've increased participation payments to 4x. I always give feedback to help you improve. Let's create a great logo together.
Added Sunday, March 10, 2013
Project Deadline Extended
Reason: No time over next few days to evaluate designs and give feedback.
Added Sunday, March 17, 2013
Project Deadline Extended
Reason: Sick and busy earlier this week need to time to provide feedback to be fair to all designers. This will be the last extension!!!!
I will give feedback tomorrow morning to all submissions not yet getting feedback to give opportunity to make changes.
March 25 will be the last day for submissions and then the contest will be closed for selection.
Added Friday, March 22, 2013
Project Deadline Extended
Reason: I didn't give feedback in a timely manner, was too busy,
I'm give chance to make any final changes now that I've given feedback to some designers.
Added Wednesday, March 27, 2013
Target Market(s)
CEO, CFO, and small business owners of companies of 50-200 employees, most likely in their 40's and 50's, most likely well educated.
Industry/Entity Type
Computer
Logo Text
Itility
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Deliverables:
Must scale for vehicle wraps, signage etc...
Keep colors simple 2 to 3 max, including white and black
Please provide on white and black samples.
Nice to have
- - Logo should contain image + Itility in a visually appealing way
Concepts: (shouldn't be too literal, should be abstract, yet suggestive)
- ideas of trust, confidence, peace of mind
- ideas of networking, connecting, sparks, stuff happening, yet calm.
- A variation of logo may be used in system tray icon on windows, so should be able to be simplified and still identified when reduced to 16x16 and 32x32 ico sizes. But don't let this constrain initial concepts. The first priority is a good design, the tray icon can be done later and maybe only the color is the brand identifier.