I wanted to provide some more insights about the DNA symbol request and my vision about that.

In my mind the DNA is the core concept for describing " a chain".
Infact DNA is described as a chain of genes, and other molecules that I thought might be interpreted or translated as an abstract ribbon with pearls, coloured gems, rough precious stones bound to form the genetic fingerprints of the designer ( myself). I am aware I said I wouldn't like any obvious diamonds shapes etc in the logo as I think it would look cheap......but I am suggesting To blend these concepts in an more abstract form to create a simple though unusual logo that will intrigue.

Thank you
Adele

Is the name on the logo to be Fine Jewelry, London? Or no name included at this time?