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MCI BootCamp
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This customer received 63 logo designs from 23 designers. They chose this logo design from ED. as the winning design.
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US$220
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63 designs
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23 designers
Logo Design Brief
I am attaching 2 vimeo videos for the designers to watch. One video is the audition process which is the actual BootCamp. We host BootCamps as an audition platform. We scout actors and models directly from the BootCamp. * We are seaking a few variations for the MCI BootCamp project, (1) A stand alone letter logo for 'MCI' (2) A logo that incorporates MCI and BootCamp. (3) A logo that incorporates MCI with 'Music City Invitational' RECAP: MCI hosts a weekly BootCamp for the purpose of auditions. The actual name of the company is 'Music City Invitational', MCI is the brand name. We are looking for a 'High Fashion Designer Feel' very sleek and expensive. We want MCI to be highly recognizable and BootCamp to convey the message of what it is. Please incorporate a tag line that reads: ~For Aspiring Models and Actors~ Here are the two vimeo videos for you to watch. The Runway video was filmed a few weeks ago at our main event. ( http://vimeo.com/116902196 ) The audition video was filmed a few months ago at a weekend bootcamp ( http://vimeo.com/113641345 )
Updates
Project Deadline Extended Reason: We have not found what we are looking for as of yet. MCI Bootcamp should look like an expensive designer label. Simplistic and memorable. MCI is a letter Logo and Bootcamp is a Word Logo & the tagline below it: For Aspiring Models and Actors, should convey the message of what the bootcamp is. The MCI Bootcamp is a full weekend of modeling and acting training. Added Wednesday, January 14, 2015
I am attaching 2 vimeo videos for the designers to watch. One video is the audition process which is the actual BootCamp. We host BootCamps as an audition platform. We scout actors and models directly from the BootCamp. * We are seaking a few variations for the MCI BootCamp project, (1) A stand alone letter logo for 'MCI' (2) A logo that incorporates MCI and BootCamp. (3) A logo that incorporates MCI with 'Music City Invitational' RECAP: MCI hosts a weekly BootCamp for the purpose of auditions. The actual name of the company is 'Music City Invitational', MCI is the brand name. We are looking for a 'High Fashion Designer Feel' very sleek and expensive. We want MCI to be highly recognizable and BootCamp to convey the message of what it is. Please incorporate a tag line that reads: ~For Aspiring Models and Actors~ Here are the two vimeo videos for you to watch. The Runway video was filmed a few weeks ago at our main event. ( http://vimeo.com/116902196 ) The audition video was filmed a few months ago at a weekend bootcamp ( http://vimeo.com/113641345 )
Added Friday, January 16, 2015
Target Market(s)
Upper income and sophisticated. Young Professionals and household decision makers.
Industry/Entity Type
Fashion
Logo Text
Music City Invitational and BootCamp (different fonts)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We want the logo to be: Chic, New York Expensive and Sleek. It needs to have a
- (MCI should be a lettermark) and (BootCamp should be a Wordmark)
- A tag line under the logo should read:
- A BootCamp for Aspiring Models and Actors
Should not have
- should not feel trendy, juvenile or commercial.