• US$240

• 35 designs

• 15 designers

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Packaging Design Brief

We need a packaging label design for a chocolate spread that is targeted at the family, though with stronger tilt to children. We already have the logo, but we need a complete label design to compete with Nutella (attached)

The label design should be rectangular and be able to fit round a Jar (Like the Nutella Jar)

Label should be colourful and preferably have a white background. Cartoon character is optional, but should show image of the spread on a piece of bread.

The ingredient listing and manufacturers information is as per the the Segmen (english) label attached.

The label could be full (i.e) cover the circumference of the bottle or cover half of the bottle. Alternatively the label can be a unique di-cut shape like the Harp label attached.

This design must be virtually impactful and appeal to children

In addition to the packaging design, I will also like a: poster, T-shirt and coin saver (see Nutella type) design

Target Market(s)

Family, but with focus on children

Industry/Entity Type

Coin

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Image of bread with "Velo" Spread on it
• Address of manufacturer
• Should have Produced for Today Brands Nigeria Limited www.2daybrand.com
• Ingredient listing
• Copy line "Enjoy Velo and Be Happy"
• Velo logo see attachment

Nice to have

• Cartoon character
• Unique di-cut shaper ( see Harp Sample)

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Files

Download all files - 6.6 MB