Refresh
Logo for web2print platform "impresso"
Want to win a job like this?
This customer received 136 logo designs from 58 designers. They chose this logo design from Vinura as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
€485
-
136 designs
-
58 designers
Logo Design Brief
We need a logo design for an existing web2print platform. Via the platform a company center can prefill templates. Company location employees can make adjustments, put their own content and/or create new material from scratch. The output is a print-ready PDF which can be sent to a print service provider.
It currently supports mainly advertising material (like multi-page inserts with offers including prices) but could be also used for designing other stuff like postcards, t-shirts or business cards.
The name of the product is "impresso". The company's name is ameria, for corporate design and company logo check ameria.de.
Updates
With the submissions so far I have the impression that the relation to what the product is or does (you can create nice marketing print material with it easily) is not visible at all, not even abstractly. Some of the nice suggestions would be great for a coffee company but let the people loose the association to printing (imprint / press). Maybe you can put more focus on this functional aspect and consider the coffee topic only as a subtle "smell".
Added Saturday, February 16, 2013
Target Market(s)
Companies who frequently create marketing material
Industry/Entity Type
Advertising
Logo Text
impresso
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must be combinable with the ameria logo and wordmark (see ameria.de).
Nice to have
- The logo should symbolize that the tool is easy to use, creates perfect (impressive) results but also mature enough for enterprise use.
In spite of the relaxing ease of use it creates perfect and print-ready results.
Should not have
- Some of the submitted designs include a home printer. I like the idea but they look too much like a home printer. The tool will be used for material which will be printed on professional printing machines. Showing a consumer printer looks to unprofessional.
