Safe Sex Graffiti Brief – Sax Retail Condom Packs

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Packaging Design Brief

At least 4 safe sex messages written in a metro graffiti style on the same or various backgrounds eg – brick walls, planks, buses, trains, seats, schools, chimneys, stations, signs, roads, paths. The initial 4 colour backgrounds will be red, black, green & platinum

It will be one slogan or safe sex word per pack and the background will likely wrap around the pack (eg faded blue bricks). Pack copy and the Sax logo will be added over this by the in-house designer

A full brief plus copy strategy and background pics are attached

Industry/Entity Type

Retail


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