• NZ$200

• 42 designs

• 11 designers

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Logo Design Brief

I'm looking for a gym or fitness logo to accompany our new gym name. The font and colors are somewhat restricted by the University design guidelines (see attached), however there is freedom to create a logo/icon to accompany the words. All designs will be printed on the blue background, so the design will have to be either gold or white. The logo/icon would accompany the name of our gym, not dominate it.

Some other design guides:
- Our gym is coed (boys and girls), but we find it difficult to capture the attention of 18-21 year old females. I hope the logo/icon can help with this (so the logo/icon can't be too masculine).
- We don't have group fitness.
- We are conventional strength training based (dumbbells and barbells over strength machines), but do have modern cross trainers and treadmills.
- However, we are not CrossFit and need to differentiate ourselves.
- We provide a welcoming and supportive fitness environment, not a competitive or ego driven image environment.
- We are open not just to University students, but also staff and public as well.
- Mascots are not big in New Zealand, so no mascots please.
- Our gym is more miss-matching socks and old t-shirts rather than lipstick and compression tights.
- Our current website is here: http://www.bpmfitness.co.nz/
- a video of our gym is here: https://www.youtube.com/watch?v=qNXAVEu4rgE
- pictures of our gym are here: http://www.bpmfitness.co.nz/bpm-facilities/

Target Market(s)

Primary group: 18-21 year old female University students
Secondary group: neighboring community members on moderate-low budget

Industry/Entity Type

Training

Logo Text

Massey Uni Gym

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• As per the PDF:
• - the words and colors in that format.
• I'm looking for an icon or logo to accompany.

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Files

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