New Brochure Design Project

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This customer received 30 brochure designs from 5 designers. They chose this brochure design from Sbss as the winning design.
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Brochure Design Brief
Need a product brochure for a Laboratory Informatics Company. Need something that is modern and very visually appealing, easy to read fonts and graphics. Preference is to use colors from our company logo colors.
We provide laboratory informatics software for the industries mentioned in the industries section. We work in the LIMS (Laboratory Information Management System) space.
We need an 8 Page brochure (12 pages if we can get creative to spread the content we have including application screen captures). Current brochure(QuaLIS-General-2013-8P.pdf) is attached. Also attached in a zip file are several screen prints from the product. Any redundant sentences and any sentences that can be reworded or eliminated can be done. Please feel free to suggest.
Since our company name does not immediately indicate the product or product category we sell, we would like to add the following around (either on top or bottom) – LIMS | QMS | ELN | SDMS. Need not be exactly as shown here, but the 4 different applications need to stand out, around the company logo.
We would like to use good quality images to represent a laboratory, laboratory testing, laboratory instrument and processes, basically to get the feeling for laboratory or the LIMS industry. The front page (cover page) can list the industries we serve.
Graphics in the current brochure were done in Visio / PowerPoint several years ago and a modern graphic illustrating the same should be developed.
The product logos, company logos are also provided in the accompanying .zip file for reference. Use the product logos to give a visual of the products we offer.
Please let us know if you have any questions or need clarifications.
From the current brochure –
We do not want to use “All-in-one-LIMS etc….”
The last line LIMS->ELN->…. Should be removed!
Brochure Files.zip - Zip has all relevant files, our current product brochure - QuaLIS-General-2013-8P.pdf
Please Read - Brochure Contents.docx within the .zip - Has details and additional information.
Updates
Project Deadline Extended Reason: Added Wednesday, January 21, 2015
Project Deadline Extended Reason: Providing more time to get good designs. Added Monday, January 26, 2015
Industry/Entity Type
Laboratory
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- page size will be 8.5 X 11
- fonts have to be professional and nice to read, stay with standard ones
- Prefer White of light bluish-grey back ground. Choose what ever looks nice, avoid any dark looking backgrounds. Should be color blind friendly.
Nice to have
- Good images for the product industry - LIMS - Laboratory Information Management System.
- Search for LIMS and you will be able to read what this industry is about and be able to design the brochure appropriately.
Should not have
- old look and feel, fonts