Logo for The Cottage in the Wood

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This customer received 56 logo designs from 17 designers. They chose this logo design from Rik Bastin as the winning design.

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Logo Design Brief

Our existing logo is out of date and no longer reflects our business. The Cottage in the Wood is a 17th Century 'Restaurant with Room' located in Whinlatter, England's only Mountain Forest.
I am thinking along the lines of a Banner style logo using some colours that reflect the location, green, blue and perhaps yellow. These could be used as 'swirls' or something similar. For our new signage, I intend to use local stone embedded in the ground (like a standing stone, perhaps?) with our name engraved in the stone, probably using a Celtic style font (the area is a an old Celtic region. This could be used in the logo. Although our business operates from a 17th C property, the interior is 'classic' and chic. We offer a modern 'Boutique' style ambience

Update.

Thanks to all who have forwarded ideas so far. I have fine tuned my thinking a little more. Please see http://www.borrowdale-gates.com/stayatborrowdale.htm. If you go into menus, then breakfast you will see a skyline as a backgound. This holds some appeal for me. I am also drawn to the colourful swirls that can be seen on the following website http://dadi-online.com/contact_dadi.php. The colours I want to use are vibrant green, blue and perhaps yellow. Green & blue representing the countryside/trees and blue for the sky/lakes. Yellow, I like! And the area we are in is associated with daffodils (and full of in flower Gorse bushes just at the moment. As mentioned earlier, I am drawn to a Celtic style font. The one we use currently is not righ (see www.thecottageinthewood.co.uk). I am planning on new signage that will comprise 3/4 pieces of local stone (erected in the form of standing stones)with the name engraved onto these.
I hope I am not too prescriptive. It is not my desire to stifle the creativity of those with the 'gift'. I really want something for the 21st Century that will capture attention. I am attaching an image of the Mountain we look out on. This may help for anyone who is inspired by the skyline (note it is a winter image tho')

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Updates

Project Deadline Extended
Reason: Some very good designs coming through, just not quite there.
Added Friday, May 20, 2011

Target Market(s)

Fairly broad. Almost exlusively leisure demand and couples. Those interested in a healthy lifestyle and a sophisticated taste in food & wine. Affluent professionals in most age groups but especially 30/40 somethings.

Industry/Entity Type

Business

Logo Text

The Cottage in the Wood. Rstaurant with Rooms (option) Relax in the Tranquility of the Perfect location (strapline -optional)


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Must be striking and create a 'wow'. Reflect the countryside around our business.
Nice to have
  • Fresh colours (I have mentioned blue, green & potentially yellow). Focus on the environment, rather than what we do. As mentioned,drawn to a Celtic style font
Should not have
  • Knives & forks, dinner plates or foodie pictures.

Files
Payments
1st place
£190
Participation payments x 2
£15
Total
£220

Project Deadline
23 May 2011 14:00:00 UTC
Language