Inc 100 Co needs GREAT logo for global growth

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This customer received 110 logo designs from 47 designers. They chose this logo design from ED. as the winning design.
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Logo Design Brief
we are a back wellness company and our mission is to fix the way the world sits stands and sleeps.
last year we were #51 on the Inc 500 - and we are growing fast. we need to grow up from a direct to consumer company into a global brand. (www.backjoy.com)
we need a logo that represents the ying and yang of both lifestyle/consumer general wellness and doing something great for yourself - and at the same time projects authority and validation of serious science and medical accreditation. we are a company in the back (spinal)wellness business. we stand for being innovative, providing freedom to those around the globe from back pain. our mission is to fix the way the world sits, stands, and sleeps. we are more dyson and apple than johnson & johnson.
now we are going global - we need a logo that will stick!
Target Market(s)
generally baby boomers worldwide. want to reach down to 30 plus. slightly skeweing female. looking to pick up active, health minded.
Industry/Entity Type
Medical
Logo Text
BackJoy
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- health. wellness. relief. join our mission
Nice to have
- freedom. innovation
Should not have
- not a gimmick.