• US$160

• 59 designs

• 26 designers

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Logo Design Brief

About the project – “BRITER” logo

This project is to design a logo for an internal human resources project to publicize and reinforce our Core Values among employees. Our Core Values, called “BRITER”, are:
Balance
Respect
Integrity
Trust
Empowerment
Reward

See the attached document for the definitions of each Core Value.
The Values were originally selected by the employees through group exercises. To make the Core Values an integral part of the company culture we have implemented a program to recognize employees who demonstrate behaviors associated with the Values.

Because this is an HR program, the logo will be mainly internal-facing, not to be used as a significant part of external company identity or branding (except perhaps in job ads). There are no specific design guidelines. The word "BRITER" may be part of the logo but not mandatory.

To help provide some creative guidance, please note the following themes to consider in the logo design (one or both together):

A. BRITER, when spoken, sounds like the word "brighter." Brighter has two main definitions: 1 More light, 2 Smarter.

B. Because the logo is for an internal programs to encourage employees to live by our Core Values, including images related to people, teamwork, cooperation, etc. would also be interesting.


About the company

Analysis Team, Inc. is a consulting firm focused on implementing business software solutions. Our consultants each have many years of professional experience and combine strong technical skills, business acumen, and project management ability to make each engagement successful. Our people are very smart, and teamwork is very important to the firm's success.

Target Market(s)

The audience is internal - the firm's employees (not a company or product logo). The logo might be used on advertising job openings as a way to draw attention to our Core Values but will not be prominent in our marketing to customers.

Industry/Entity Type

Business Software

Logo Text

BRITER (however text on the logo is not mandatory)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Pictorial or abstract , maybe character. Convey some or all of the ideas of: brighter, smarter, improvement, teamwork, cooperation.
  

Nice to have

• Convey "brighter" (= more light and/or smarter)
  Convey people, teamwork, cooperation, communication.
  Words to incorporate: "BRITER" or "BRITER Core Values"

Should not have

• Just be a Wordmark or Lettermark.

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