DevilCraft Brewpub Signage Design Project
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Signage Design Brief
We need some new signage for a craft beer and Chicago-style pizza brewpub we are opening in Tokyo. This is for our 2nd shop opening in spring. Our name is DevilCraft Would like to use the colors white, red and black-maybe others too. Want to communicate a fun and crafty image-but not scary.
http://en.devilcraft.jp/about/
Updates
Hi all,
Added Thursday, February 28, 2013
Project Deadline Extended
Reason: Since we have changed the artistic direction of the project mid-term, we want to allow more time to consider the various design submissions. Please see the revised project brief. Thanks.
Added Saturday, March 02, 2013
Target Market(s)
30-50 y.o. with money to spend, like to have fun, like or curious about craft beer, curious about Chicago-style pizza; interested in Americana
Industry/Entity Type
Shop
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- text of"Chicago-style Pizza & Brewpub
A black cauldron foaming with beer.
Foam on top of beer in cauldron and foaming down the side of cauldron
Our logo on the cauldron in red
Nice to have
- Maybe a mash paddle and old, bent, stylized devil's trident behind the cauldron to show the devil's crafty side as he brews his evil liquid!
Maybe flames below the cauldron.