Men's Body Freedom

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This customer received 39 logo designs from 20 designers. They chose this logo design from JL 2 as the winning design.
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This is a weight loss program for men. Target age group is 35 - 65. Professional men. THis is NOT a body building program. The logo should NOT feature any imagery of muscular men or body builders.
Logo for Men's Body Transformation
Slogan: Rapid Results to Get Your Body Back Faster
Colors: Blue, Black, Grey, Gold, Dark Greens, Orange,
Target market is men in their 40's - 60's who want to lose 12 - 15 pounds in 4 weeks or less and get their mojo back. This isn't about getting "ripped" or building tons of muscle but about getting healthier and leaner, more physically fit and melting fat away so logos with muscle men wouldn't be right nor would a logo with weights, etc.
We want the logo to convey trust, nutrition, health and transformation with fast results.
Logo Text
Men's Body Freedom Slogan: Rapid Results to Get Your Body Back Faster