• £150

• 18 designs

• 5 designers

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Logo Design Brief

I'm launching a new business called Essentia Analytics, and I need a logo, business card, and a PPT template.

Essentia is a a start-up financial technology solutions provider with a mandate to create the leading global decision support platform for Skills-Based Investing (SBI). Our mission is to empower portfolio managers to improve individual performance by making better-informed, more profitable investment decisions. SBI applies the science of behavioural finance to the analysis of individual investment decision makers' (IDMs') skill, resulting in continual performance improvement.

Our solution is comprised of 3 pieces:

(1) A rear-view mirror
Our software analyses a portfolio manager's trading history and produces reports that show where the manager's actual skills lie, and how his/her behavioural tendencies may be holding back his/her performance. It also enables portfolio managers to make notes to themselves as they think about investments, day in and day out, as well as to gauge how they are feeling emotionally. That psychological data can then be mapped to the behavioural data, to give the fund manager a better understanding of not only what decisions he/she made, but WHY he/she made them.

(2) An look inward
Armed with the reports produced in (1), we offer the portfolio manager one-to-one coaching, to help him/her internalise the self-awareness he/she now has and change his/her behaviour. All high performance professional athletes have coaches - so should high performance professional investors.

(3) A more focused view of the world
The more data we collect on what a given portfolio manager is good at and where his/her emotional biases lie, the more accurately our system can identify patterns in stock price behaviour that play to the manager's strengths (and patterns that trigger his/her weaknesses), and thus deliver actual idea generation.

Essentia is all about helping our customers improve their personal performance. We would like to see designs that use high contrast colours. In fund management, green is positive and red is negative. The final design should communicate self-awareness/reflection, but also credibility.

Target Market(s)

Our target market is largely alpha males: fund managers, traders and Chief Investment Officers, aged 30-55

Industry/Entity Type

Investment

Logo Text

Essentia Analytics

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Requirements

Nice to have

• I quite like the font Century Gothic - I'm not totally wedded to it, but I like that it is modern and clean.