Logo for online pet supplies store

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This customer received 48 logo designs from 13 designers. They chose this logo design from Veronika K. as the winning design.
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Logo Design Brief
I need a logo design for my new online / E-commerce business selling designer pet products such as leads, collars and dog clothing. I have an animal welfare background so my business name reflects my passion to 'release the hounds' from puppy factories (puppy mills, puppy farms). My online business will have links to many animal welfare and rescue organisations. I'd like to see a logo that expresses my passion to have all dogs set free from cages on puppy farms, but at the same time I don't want it to be a distressing image/logo. I want it to represent freedom. I have now attached a couple of photos of dogs behind bars to help with my vision. I'd like to see a logo that shows a dog breaking free of the bars, but using his paws to push the bars aside with a smile on his face - as he now has freedom. OR a dog broken free from his chains/leash. A free running dog is also an idea I like, dragging a broken leash behind it. I'm open to other ideas also.
Updates
I have added another design idea photo/logo to my photo area of the design brief. I'm open to consider a design like the one in the picture of the dog running. I really like the clean lines and the way the logo flows. A collar and leash on the dog running, with the leash that has been snapped or broken as if to show that it has broken free - hope this update helps
Added Wednesday, February 11, 2015
Target Market(s)
Customers that are animal lovers
Industry/Entity Type
Store
Logo Text
Release The Hounds
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A dog or dogs
Nice to have
- perhaps a dog breaking free of its cage or bars, using its paws to break to freedom OR a dog breaking free from it chain/leash. A dog running with it's leash broken.