Modern Label Design for Fruity Drink (300ml PET)

This is what Oasis Water (Pty) Ltd was looking for in their label design

Dear Graphic Designers,

JOB BRIEF
We are a beverage manufacturer in South Africa seeking a creative wrap-around label design for our exciting new fruity drink range called PapaFroo. Although our beverage doesn't contain real fruit, it's crafted to emulate the taste and appearance of authentic fruit juices, complete with essential benefits like vitamins and minerals that are contained in real fruit. Despite being priced competitively, we want the design to exude a premium feel likened to luxury juices and drinks.

TARGET MARKET
The design must possess a modern appeal that resonates with both children and adults.

DESIGN GUIDELINES
- Modern and Elegant
- Colourful
- Evokes a sense of fruit without direct explicit fruit depictions

MANDATORY ELEMENTS
1. Flavoured Drink: Law states that "Flavoured Drink" needs to be written on the front of the label, potentially integrated with the flavor name, e.g., "Orange Flavoured Drink."
2.… Read more