Pure 100 (long shelf life milk) Logo Design

This is what Pure 100 (quality NZ dairy optional) was looking for in their logo design

Pure 100 is a New Zealand PREMIUM (in contrast of our core brand which is called NZ Standard) UHT (long shelf life milk) brand which will be launched into market in 2014.

Key of design: Simple but trust worthy with a touch of quality

Message/Brand story: New Zealand milk from cows fed only with natural green grass. They live a happy life, grazing free under the long white cloud and the clear blue sky, bathing in beautiful NZ sunshine, there-for they give the best quality milk. Read more