Redesign of Grocery Retailer Logo

This is what Rio Ranch Market was looking for in their logo design

COMPANY INFO: Rio Ranch Markets is one of Southern California's fastest growing Hispanic supermarket chains. With 7 stores currently operating, Rio Ranch Markets is preparing to expand operations throughout Southern California with the opening of five new stores in the next five years. Rio Ranch Markets places a strong emphasis on fresh foods including meat, produce, prepared foods, bakery and homemade tortillas.

NEW DESIGN Initiative: Rio Ranch is currently making adjustments to its marketing strategies to appeal to the changing demographics of our customers. As our Hispanic consumers shopping habits evolve we are looking to "tone down" our Latino imagine to appeal to the growth in the 1st and 2nd generation American born Hispanic population while also attempting to attract more general market consumers.

New Logo Requirements - New logo design should remove the existing sombrero hat and building backdrop. Looking for a simpler more modern style logo. Read more