Our Cruise Photos Logo

This is what Our Cruise Photos was looking for in their logo design

Background:
Image Group's client facing brand is Our Cruise Photos. They are re-branding and changing from mycruisephotos.com to ourcrusie photos.com.

Requirements: 3 logos;
Our Cruise Photos
Sub Division Logos
Mobile App Logo

Our Cruise Photos is the top level brand and sub divisions of the brand should seamlessly blend with the top level design so that new divisions can be added over time and the client immediately knows which top level brand it belongs to. FedEx is a good example of hierarchy branding of this nature.

Example Divisions:
Photo book
Get the picture
Mobile app logo

Dislikes:
The President doesn't like the new logos that have been designed. He has an approved colour palette, doesn't like the beige, can also use black. The palette is neutral, doesn't use the same colours as the major cruise lines.

They also don't like;
Drop shadows
Clip art look

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