Surplus Xpress Web / Corporate Logo

This is what Surplus Xpress - Where wholesaler surplus meets customer demand was looking for in their logo design

Surplus Xpress has registered the Internet domain name of surplusxpress.com.

Our mission is to provide a common e-commerce framework where hard goods distributors make their surplus inventories available for the world to see and purchase.

We avoided business and domain names that had the string "sex" embedded (example: surplusexpress) for reasons of: a) some domains were already taken, and b) we wanted to avoid any confusion about us being a sex related site or business.

We'd like the logo to be suitable for use on our website, for our business cards, and letterhead. Preferably suitable for monchrome on the letterhead.

We'd like it to convey moving forward in the way that "italicized" conveys movement (crude analogy). One design that we've conceived is the word "Surplus" inside of a big plus sign, adjoined to a big "X" that is the first letter of the word Xpress. With this adjoinment one gets (+X) the formation of a rightward pointing arrow… Read more