Logo for Second Salem Brewing Company

This is what Second Salem Brewing Company was looking for in their logo design

We need a logo design for a new brewery based in Whitewater, Wisconsin. The name of our brewery is "Second Salem Brewing Company." The name comes from the late 19th to early 20th century, when a spate of paranormal activity, mysterious human behavior, etc. resulted in Whitewater being nicknamed "The Second Salem."

We view the brand as comic-horror, with a little bit of a steampunk feel that touches on the historical era from which the name originated. At the same time, we don't want to incorporate those things in a limiting way, and are open to a wide variety of interpretations.

We would also like the logo to represent our locally-owned and environmentally-conscious intentions. Read more