Small business consulting and services company requires new logo

This is what XERA (with the ability to add other tags as described above, if required) was looking for in their logo design

The company (XERA) has been established for approximately two years and have used a "borrowed" stylised "X" - see www.xera.com.au for current logo. It is my intention to build a new brand for the company, which more accurately reflects who we are and what we do. Our outlook on life is simplicity and pragmatism and this should be reflected in our logo. I like the "Mac" look more so than a traditional structured business image. We want to present ourselves as "informally formal" - we wear chinos and open necked shirts, rather than suits. That said, we also need to present ourselves as professional and worthy of our clients' trust.

We have a few "strings to our bow" including consulting, web design, recruitment, sports management and are looking towards the development of a new personal training and well-being business stream in 2014. To allow that to occur, it would be great to have the word XERA as part of the logo, with an ability to add "Consulting", "Recruitment", etc to th… Read more