Release Fly Gear - Logo Design & Rough Brand Identity

This is what release (primary) fly gear (secondary) was looking for in their logo design

Release Fly Gear - Headwaters of a New Generation

RFG, a fly fishing lifestyle company bringing together the modern surfing/skating 'look' or design with the functional needs of adventure fly-fishers, is seeking a logo and brand identity

The design should be clean and 'cool', with aspects of board riding attitude, youthful style, and class all it's own. It should communicate a strong brand which fly fishermen can feel desire to represent both on the water and in their daily lives.

The initial products will be hats, shirts, and stickers, followed by more technical apparel.

We are looking for a strong CORE logo to build into brand identity, possibly text only or text with small art piece.




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