FINEST MEN'S UNDERWEAR brand needs a Logo Design

This is what Pictogram: ….(your choice); Wordmark: Santa Monica | RN; was looking for in their logo design

We are looking for a beautifully crafted logo for our men’s underwear international brand: Santa Monica | RN.

TARGET MARKET
We produce lifestyle-based men’s underwear. Contoured shapes, superior comfort and use of fabrics, materials, and technology to create better fitting underwear for style-minded, confident, modern men (aged 18 - 40ish).

BRAND OVERVIEW
We want our logo to give people the feeling of an artisanal premium brand, committed to designing beautiful original underwear of the highest quality.

A brand with a soul and a story to tell (unlike the usual men’s underwear big labels which always look and feel very plain, fake, empty, etc… you name it - they feel either boring or cheesy).

DESIGN CONCEPT
Santa Monica is quite a generic name (although RN helps make it less so). As such, we'd like the logo to be easily remembered and to help us looking less “standard”. We expect the artwork to have some sophistication.

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