Talism personal safety device

This is what Talism was looking for in their logo design

Talism is a personal safety device product that will be marketed to urban 4- year private university students, with female students as our primary target market. While we want the logo to appeal to women, we don't want men to perceive the device as a female only product.

The device includes a panic button, personal alarm, and GPS locater in a pod that can be inserted into a fashionable costume jewelry line that includes lockets, bracelets cocktail rings, and watches. When activated, the device transmits an alert message to campus police or, if outside of campus boundaries a message to a call center that connects to 911. Compared to existing personal alert devices, ours is smaller, lighter and more fashionable.

Our name, Talism, comes from a variant of the word, "talisman" which is a charm worn for personal protection." Our device is meant to be empowering for students, who are able to have security without sacrificing fashion. We want to distance brand from … Read more