Meta logo competition brief - Facebook rebrand

This is what Meta was looking for in their logo design

Mark Zuckerberg has announced that his company, Facebook, has been renamed 'Meta' in the recent rebrand. The update aims to bring the company's apps and technologies under one new company brand that better reflects the current and future plans of the business. Zuckerberg describes his future vision as a 'metaverse' - an online world where people can game, work and communicate in a virtual environment - hence 'Meta'.

So far, the rebrand has drawn worldwide scrutiny, even leading to claims of plagiarism of the Australian Broadcasting Corporations similarly infinity-shaped logo.

BrandCrowd is challenging its network of designers to come up with an eye-catching and original logo that better reflects Zuckerberg's vision for the company's future. The new logo must be accompanied by the new brand name, Meta, and should be simple and easily recognisable. Read more