Equestrian Apparel and Tack Store for English

This is what Equoware- Modern Equestrian Apparel was looking for in their logo design

We are a clothing boutique store that focuses on the English rider and horses. We have a mobile shop that travels to horse shows and we are opening a store .We specialize in modern apparel for Hunter/ Jumper riders. Logo should appeal to horse people that lifestyle. The logo could utilize a jump or a horse feel, I would prefer to avoid the cliche' of a horse head. We do not carry Western apparel, so no cowboy boots or hats. Currently our logo has 3 lines instead of "O" which is supposed to look like a jump. Our old logo is really terrible. Read more