"White Yoga" Shop for organic, family-produced clothes

This is what White Yoga was looking for in their logo design

I am looking for a logo / Look & feel for a future webshop of my wife. She has the concept in her mind, I want to nudge it with providing a logo so she can visualize it to get started.
Concept is that in certain Yoga style white clothing is preferred and it is surprisingly hard to get this. She would offer such clothes sourced from an organic, sustainably local (within europe) source produced by a family-run business as key part and USP of the shop. Additionally further yoga-content / equipment will be provided - all very authentic and personal, potentially linked to Instagram-stories / presence.

The Yoga-style is not driven by sports-theme but rather meditation / peace / reflection. Read more