logo and visuel facade of a concept food of smash burger "BETR BRGR"

This is what BETR BRGR was looking for in their logo design

Not at all convinced by the proposals made for “PETARD smash BRGR”, in the end we chose the brand “BETR BRGR”.

We are going to offer a new, very fashionable burger concept: smash burgers, we will also have original and innovative burgers. We will offer fresh, homemade products at affordable prices for sale on site, to take away or for delivery.
The decoration of our restaurant will be industrial with a dominant red.

The idea of "BETR BRGR" is a diminutive of "better burger", the letters are compressed like the steak which is smash.

The big job will be to offer us a simple typography, corresponding to the spirit of our business.

We need a visual on the showcase in the attached photo, the letters will be tone on tone with the ocean blue color RAL 5020, placed at the top right of the facade. They will have a red backlight underneath. The first letter "B" and the last letter "R" will be larger than the other letters "ETR BRG" and will follow each ot… Read more