Global hospitality & entertainment company needs secondary logo design

This is what RW or Resorts World was looking for in their logo design

We have masterbrand guidelines, logos and visual assets for a global brand well known for its hospitality, entertainment, leisure, retail and food & beverage offerings - integrated resorts with key presence in Malaysia, Singapore, UK and US. We would like to develop a pilot collection of casual apparel and perhaps other consumer products for our loyalty members and guests (potential to develop more collections depending on the response/demand). Our current guidelines, logos and visual assets provide limited creativity as we need to protect the integrity of our core brand/logos and associated trademarks.

As such, we are looking at having a "secondary" and more creative logo suite and accompanying visual assets (e.g. patterns, icons, etc.) that can be suitably applied to casual apparel and premiums subsequently. Key note to be taken, as much as the secondary/creative logo should appear distinctly different from our core logos, it would be ideal (not mandatory) if it could … Read more