Idylloaks is a small event and short term rental destination located in Southern California

This is what Idylloaks was looking for in their logo design

I want to avoid pastel/bright colors. The logo should certainly not be busy, rather clean and simple. I desire color to be secondary, and for the logo to be able to stand strongly on its own in black/white applications. I generally tend to prefer simplicity, but also want the logo to be timeless. Legibility and scalability should be prioritized. I like Serif and Sans-Serif text.

Our tagline is “A romantic interlude”, which is a definition of “Idyll” and summarizes our company's mission/purpose. I'm ultimately going to need the logo with & without the tagline, for scalability. Consequently, the tagline should not be integral to the logo and the overall logo needs to work both with/without it.

I’m envisioning a logo that includes a silhouette of an oak tree and/or our farmhouse (pics of house/property are attached). The business consists of a small event and short term rental property, in a mountain setting. The home is a modern farmhouse and is surrounded by oak t… Read more