Logo for a BBQ Restaurant: Tilleys BBQ

This is what Tilleys BBQ was looking for in their logo design

e are establishing a new BBQ/smoker business. It will be the brand we will use on our food truck but also for our custom smoker brand.

The food will include traditional smoked cooking techniques, meat yes, but balanced against vegetarian alternatives.

So the visual identity needs to have a traditional BBQ joint feel but have a cheeky edge and not play heavily on the meat.

Colors: Woody textures, with metal/iron, must have yellow flourish #f9a800. I don't want the yellow to be overpowering but an iconic and edgy part of the logo and identity.

I want great typography and composition over iconography. (see inspiration files)

Clear and legible, not overcomplex

It needs to feel comfortable and approachable, like your local pub, but also fun and a little different in a likable way.

This will be the foundational identity of the whole brand, so we are building from the ground up. Read more