Create Logos for Brand Extensions

This is what FB Sports / FB Athletic was looking for in their logo design

I already have an existing Brand Identity (see attached) for a brand called FootyBoys (https://www.footyboys.com) which is sometime abbreviated to just FB within the shape of a football as shown on page 5 of the PDF. The brand specialises in selling footy gear (sportswear) for Rugby League and Aussie Rules Football in Australia.

I'd like to create 2 new variations of the this abbreviated version of the logo as I am planning to move into other categories of apparel which are non-football related. That means I would use different branding to reflect a different category and audience. I would brand these new items as either FB Sports or FB Athletics. The common element is the initials FB, then the descriptor (Sports or Athletic) allows me to target a different group of people either generally or specifically. As an example there could be a FB Sports website and a separate FB Athletic website, which is different again to FootyBoys.com. While the sites may be different, I woul… Read more