Innovative startup transforming checkout for a revolutionized experience seeks logo

This is what FERO was looking for in their logo design

We need a new logo and associated colour palette for an Amsterdam based startup that just got its seed funding. We see an opportunity to create personalised purchase preferences that would make it easier and more seamless for consumers to complete their payments. Data shows that the majority of online shoppers that reach the checkout stage fail to complete their purchases. Today’s 'one size fits all' approach to the checkout experience and payment journey is a significant barrier to purchase conversion. Our solution analyses each shopper, their behaviour and activity, to predict the likelihood of purchase completion. Through the sequenced application of segmentation, multi-classification prediction and reinforcement learning, FERO learns a shopper’s purchase preferences and delivers the most optimal payment experience. This includes individually customised payment methods and subsequent payment journeys. We aim to personalise the checkout and payment experience like Spotify personalis… Read more