Recycling business brand refresh - taking company national

This is what Inner City Metals was looking for in their logo design

Brand refresh for metal recycler “Inner City Metals”. Currently Melbourne based business and wanting a brand refresh before taking the company National

We are wanting a logo that is easily recognizable and memorable.
That can easily be put on trucks like the attached QMR example of a competitor.

I have also attached the current logo and an example of a current social post.

Inner City Metals currently uses yellow gold, green and black. However after expert advice on coloring we are open to changing. Please take the psychology of colors into account

Our brand values are:
- service
- simplicity
- satisfaction
- sustainability
- passion
- perseverance
- remarkable

We would like a recycling icon of some sort used within the logo some how Read more