Business logo for online semi-precious gemstone jewelry and accessories.

This is what Gem Expression was looking for in their logo design

Based on my attached concept image, I need a company logo for my online jewelry business. The logo merges the yin and yang with the infinity symbol. My company name is Gem Expression. I still need an established brand style guide, so I have not settled on colors. My target demographic is women aged 20-70, but I want the logo to also appeal to men in the same age range if possible. So, I would like balanced aspects to the logo, yin-feminine and yang-masculine. The Image will also be used for my product packaging as part of my branding and possibly become a part of some of the actual jewelry. Read more